At the first ever Agency Barcamp focusing on the topic of New Work, which took place in Frankfurt in early May, approximately 50 agency managers engaged in discussions on the meaning of New Work. What questions do agency owners and HR people have about this topic? We summarize below. Continue reading #9 How to ensure your agency team is ready for the future?
Whether in private or in business: Anthony Gibson, CEO of advertising group Publicis One for Portugal and Morocco, is an expert in change. At the moment he manages one of the biggest changeprocesses and tells us in our talk about the major challenges. Continue reading #6 Publicis-One-CEO: We had the wrong model
Transforming language into pictures is her strength. The same can be said for telling intriguing stories. When listening to Charlotte Popp, this quickly becomes very obvious. The screenwriter for business films understands her work – and with 30 years of advertising experience, she knows how the industry is changing. Continue reading #3 Agencies are phased-out models