How are valuable results achieved quickly and without ‘detours‘? How can customers, agency employees and freelancers be included? And how can the value of creative work be determined? Granyon, a digital agency, has been searching for new answers to these questions since 2016. We meet with the CEO in Copenhagen. Continue reading #14 Stop the advertising bullshit
From 5 to more than 3,000 colleagues – the social media expert Michiel van Dam has personally experienced rapid company growth and several changes in company ownership. We speak with him in Amsterdam about the opportunities and challenges of daily work in growing enterprises. Continue reading #10 Three central challenges for growing businesses
At the first ever Agency Barcamp focusing on the topic of New Work, which took place in Frankfurt in early May, approximately 50 agency managers engaged in discussions on the meaning of New Work. What questions do agency owners and HR people have about this topic? We summarize below. Continue reading #9 How to ensure your agency team is ready for the future?
The words “Shit is happening here” are written on the washroom door at the entrance of achos!, an office and co-working space in Barcelona. This exemplifies the humour with which work is done here – certainly not the results. The space is located in the middle of Barcelona’s hip Born district and is on its way to becoming one of the newest and most in-demand agencies in the city. It is an example of a new form of creative work. Continue reading #8 The next creative generation’s recipe for success
Whether in private or in business: Anthony Gibson, CEO of advertising group Publicis One for Portugal and Morocco, is an expert in change. At the moment he manages one of the biggest changeprocesses and tells us in our talk about the major challenges. Continue reading #6 Publicis-One-CEO: We had the wrong model
Transforming language into pictures is her strength. The same can be said for telling intriguing stories. When listening to Charlotte Popp, this quickly becomes very obvious. The screenwriter for business films understands her work – and with 30 years of advertising experience, she knows how the industry is changing. Continue reading #3 Agencies are phased-out models