#4 Three propositions about digital creative work

Johannes Kleske is a strategic advisor and futurologist from Berlin.  His company, Third Wave, advises businesses across all of Europe on topics surrounding the digital transformation. The challenges within the communications and advertising industry are familiar to him, particularly since he used to be employed by Razorfish, a digital agency. As he confided in us during our Skype conversation, Johannes is skeptical about the developments of the future. His three most important propositions are summarized below. Continue reading #4 Three propositions about digital creative work