#8 The next creative generation’s recipe for success

The words “Shit is happening here” are written on the washroom door at the entrance of achos!, an office and co-working space in Barcelona. This exemplifies the humour with which work is done here – certainly not the results. The space is located in the middle of Barcelona’s hip Born district and is on its way to becoming one of the newest and most in-demand agencies in the city. It is an example of a new form of creative work. Continue reading #8 The next creative generation’s recipe for success

#4 Three propositions about digital creative work

Johannes Kleske is a strategic advisor and futurologist from Berlin.  His company, Third Wave, advises businesses across all of Europe on topics surrounding the digital transformation. The challenges within the communications and advertising industry are familiar to him, particularly since he used to be employed by Razorfish, a digital agency. As he confided in us during our Skype conversation, Johannes is skeptical about the developments of the future. His three most important propositions are summarized below. Continue reading #4 Three propositions about digital creative work